With the help of a celebrity or public figure you can: • Enhance brand awareness within a short period of time • Shift consumer attitudes about your goods or services • Add a fresh perspective to your brand • Improve brand management • Give your brand a major competitive edge Even with proper vetting, it can be difficult to predict human behavior. Introduction: Celebrity endorsement is a form of brand or advertising that involves a famous person who uses their fame to help promote goods or service. When vertically differentiating your products, you can have some products of high quality, some of mid-level quality and others of low quality. The Advantages and Disadvantages of Endorsement https://buff.ly/2DcTk9l #Endorsement #Product_Endorsement Today, we’ll be discussing some of the pros and cons of getting the celebrity endorsement. With the help of a celebrity or public figure you can: • Enhance brand awareness within a short period of time • Shift consumer attitudes about your goods or services • Add a fresh perspective to your brand • Improve brand management • Give your brand a major competitive edge Celebrity images changeWhen you sign on a celebrity to endorse your brand, you sign on to everything that comes with them. However, this marketing strategy is not without its pitfalls. Product Endorsement: Is it Worth your While? Matters to consider include image rights licensing as well as the use of product endorsement on various advertising platforms including traditional offline marketing platforms along with more contemporary online marketing avenues such as social media. Builds credibilityPeople are attached to their favorite celebrity, and they are generally well-trusted by their fans. Even a product that has never been heard of can become an … Our Restoration and Cleaning Team are certified, Insured, have WSIB and professional with years of experience to provide best quality services to meet beyond your expectation. Below are the advantages and disadvantages of using a celebrity as an endorsement to the company’s products. * The celebrity may potentially add a new dimension to the brand image instant credibility. The Advantages and Disadvantages of Endorsement. Advantage Of Celebrity Endorsement 2138 Words | 9 Pages . Nike wanted expand into new markets. Benefits of Celebrity Endorsement. 0. Below are the advantages and disadvantages of using a celebrity as an endorsement to the company’s products. Ldap User Validation Error: Simple Bind Failed, Product Endorsement Advantages And Disadvantages. 2577 Words 11 Pages. Advantages of Product Endorsement. 1. It gives a unique identity to your products. Companies have been using the rich and famous to promote their products ever since Josiah Wedgwood and Sons used royal endorsements to market their pottery in the 1760s. • Add a fresh perspective to your brand Who is your primary and secondary target market? Product-oriented businesses typically focus on their strengths and making products they're skilled in manufacturing. Rug cleaning and rug repair, and rug appraisal, The Pros And Cons Of Ingredient Branding by Martin Bishop. Celebrity in limo at airport. • Create long-term loyalty towards a brand On the other hand, consumers might get confused by using multiple celebrity endorsement (Hsu and McDonald, 2002). What sort of ‘voice’ does your business possess and who can accurately represent your brand and your business to help promote brand awareness? Tweet; There are a lot of obvious pros and cons of having a celebrity endorse your product or service. A lot is involved in an endorsement agreement so it’s always advised to gain the help of a marketing agency that can help you to appropriately endorse your company. 17. Power – The cult of celebrity is a cultural phenomenon dating back millennia. Ever since the massive success of the Intel Inside initiative, the power and potential of ingredient branding has been well understood. By Cheryl Ball. Whether adored for physical attributes, wealth, or skills in a particular discipline i.e. If a familiar celebrity or public figure agrees to endorse your product or services then this can be a reliable and profitable way to promote your brand and raise public awareness. Athletes may find themselves in the middle of a scandal or rumor. If they use your product, it shows their fans that it is a product worth using and builds trust in your brand. The celebrity would be at risk for damaging their reputation if they endorsed a product that’s quality was lacking. May 5, 2016 - For as long as there was marketing and advertisement, there have been organisations that use celebrities to endorse their product or service. This research paper will help out readers to determine the factors that affects customer’s intension to buy a particular brand (Q-Mobile). Advantages 1. Read More. a lot of advantages and disadvantages a good way of communication it's attractive but risked Introduction The use of well-known person to advertise product Represent the image of brands Sarah Jessica Parker for GAP A practical really used Disadvantages Conclusion Consumers can be Opens up new marketsChoosing the right celebrity can open up your brand to new markets. The Advantages and Disadvantages of Endorsement By Mohhamad on May 14, 2017 If a familiar celebrity or public figure agrees to endorse your product or services then this can be a reliable and profitable way to promote your brand and raise public awareness. 10/19/2019 January 2, 2018Blog Post By: Kali Kraft, Baer Performance Marketing InternCelebrities are plastered all over TV, social media, magazines, and any other place you’d find an ad. • Enhance brand awareness within a short period of time Create your own unique website with customizable templates. techfeatured. Cons of Celebrity Marketing. Product orientation has a number of advantages when people exploit this passion. A true celebrity can help expand reach, but they might goof up and do something stupid, which could ultimately hurt your brand. Our services are: 24/7 Flood and water damage restoration services, Leave a message and we'll get back to you, asap. So, what are the additional considerations? There are additional ways to stand out with this advantage as well, including better advertisement recall in the future, staying at the t… These famous people can be from any field like arts, sports, etc. Tweet. Celebrity Endorsements: Advantages & Disadvantages Advantages . It is essential that you find the right celebrity to endorse your products who carries a continually positive reputation: otherwise they could bring a negative influence on the products they are endorsing. Seeing a celebrity attach their name to a product also reassures consumers of the quality of your product. Questions? Before you make your mind, let us have a look at the pros and cons of private labeling in the following sections. Seeing a celebrity attach their name to a product also reassures consumers of the quality of your product. Also, product endorsement helps companies that use them to stand out from those who don’t. • Boost cultural awareness on a global scale by using an internationally recognised celebrity. Product Endorsement – Important Considerations. These product endorsement advantages and disadvantages show that a well-maintained relationship with a celebrity or important figure can boost attention, sales, and loyalty. The celebrity would be at risk for damaging their reputation if they endorsed a product that’s quality was lacking. Pepsi decided it was worth the price when they for a whopping $50 million 10-year endorsement contract, but if you aren’t a multi-billion dollar company, it’s important to assess if the increase in consumer interest and revenue is worth the cost of the endorsement. Selling private labeled products is a big decision for any eCommerce store. Aside from the above considerations there are also plenty of legal, commercial and regulatory considerations to bear in mind when it comes to using your ‘brand ambassador’ to promote your goods or services. In the previous blog post, we talked about 5 simple steps to create a private label product for Amazon. Part of vertical differentiation is the range of quality of the products produced. If a familiar celebrity or public figure agrees to endorse your product or services then this can be a reliable and profitable way to promote your brand and raise public awareness. Joe Mauer Off Field: 2.5 Million Endorsers: Head and 0 Comments. Advantages. Athletes may not be able to perform as well due to things like age. 1. Celebrities are Human Too. Send us a message! Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Companies, indeed, have to be ready to manage some potential risks: first, endorsers are people and people can make mistakes and unfortunately, the mistakes of endorsers are played out in front of the public. As the name implies, ingredient branding means giving a component of a product its own brand identity. Endorsements are expensiveThis may seem obvious, but getting a celebrity endorsement typically requires shelling out a pretty substantial chunk of money. However on the second view I began to question the propositions, which this person seems to have in mind. Advantages of Product Endorsement. Product endorsement is a traditional and highly effective marketing strategy which has the potential to amplify brand awareness and generate notable sales channels overnight – that is, of course, if done correctly. Some include: Product eclipsing … Good question, I thought, there is someone interested in going global with his products. An endorser brand can work as assurance of quality for the product brand, it can increase consumer’s perception and confidence; Marketing activities advertise both the product brand and the endorser; The connection between product brands can facilitate cross-selling; Weaknesses: Here are some of the pros and cons of celebrity endorsement. We also need to explain the ‘type of celebrity’ available in our current global environment. If the market for a certain product believes in a certain celebrity the highest probability is that they will trust in the product the celebrity is endorsing. Advantages of Product Endorsement. Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. We aren't around right now. PROS of Celebrity Endorsements. In short, yes, but there can be some drawbacks that you may want to consider before choosing a celebrity to represent your brand. There are advantages and disadvantages to differentiating your products, no matter which type of differentiation best suits your company. But do those endorsements truly lead to an increase in sales of a product? It also can improve ad recall, making consumers remember your ad and that your brand is connected to their favorite celebrity. 1464 Words 6 Pages. Build brand equity. Prior to Michael Jordan,Nike primarily sponsored tennis and track athletes. First of all you need to establish what type of celebrity or public figure accurately matches your branding. January 2, 2018Blog Post By: Kali Kraft, Baer Performance Marketing InternCelebrities are plastered all over TV, social media, magazines, and any other place you’d find an ad. This can be a difficult and challenging step as there are plenty of celebrities out there who are continually offered endorsement packages. One of the biggest cons of celebrity endorsement is that as and when the stardom flashed off, the number of fans will also start to decline and the company may have to suffer the consequences as well. Repairing Damaged Indian Wooden Furniture, Sewage Damage – The Health Risks it Poses to People, Boat Restoration – Make Your Own Gudgeons & Pintles, Cleats, & Oarlocks. Disadvantages of product endorsement. For example, when Nike wanted to expand from primarily sponsoring tennis and track, they – and this partnership has been so successful it has expanded into its own subsidiary company.Cons. When NIKE signed a contract with Tiger Woods to promote their sportswear, the company’s product … This is the reason most organizations work on contract basis and decide to sign up different personalities at the end of the term. Companies spent billions of dollars on celebrity endorsement … This research is aimed to find out the pros and cons of celebrity endorsement. Despite the advantages, endorsement can be an incredibly challenging (not to mention, expensive) offline or online marketing strategy to successfully execute. When a business utilizes the services of a celebrity to promote products or services, then this advertising option becomes a way to differentiate their brand from their competition. Sorry! • Give your brand a major competitive edge We'll get back to you as soon as possible. The next step is to find a celebrity who is willing to endorse your brand! carpet cleaning, carpet stretching, Upholstery Cleaning, Scotch Guarding, House, office and post renovation cleaning services. While this usually means bringing in some of their fan base as customers, it can lead to disaster if a scandal occurs. But do those endorsements truly lead to an increase in sales of a product? If they use your product, it shows their fans that it is a product worth using and builds trust in your brand. Popularity The major reason why many companies use this strategy is to ride on the popularity of their celebrity endorsers. Consider for a moment, you were a small company, which plans to sell products abroad. Show More. Will you ever be in the position to offer a global product, or will you ever adapt to all markets? Product endorsements come with varied disadvantages, most of which are tied to the high-end life led by the endorsing parties. This research paper is intended to create a positive correlation between celebrity compatibility with the brand. Celebrity Endorsement- pros and cons When celebrities endorse brands, obvious advantages of brand recall and greater recognition follow however the downside is when the endorser’s behaviour strays from acceptable societal norms. That is why any relationship like this should be approached with caution, … When you draw up a contract between yourself and your chosen public figure, all of these matters will be negotiated and agreed upon. Pros and Cons of Celebrity Endorsements. • Improve brand management Register to read the introduction… * The celebrity’s values may help define and refresh the brand image. If you're already experienced in the industry, for example, you may have an excellent idea of what products will sell. acting, music, athletics, etc., celebrities are individuals who have ascended to the upper echelon of society. A product endorsement creates a constant and ever-present advertisement in that whenever customers see the endorsing person, they remember his/her advertisement and the products. No need to be fancy, just an overview. To help you figure it out, here are the lists of its pros and cons: List of Pros of Celebrity Endorsements. Effective celebrity branding can reap huge rewards. A prominent example of this was Tiger Woods in 2009, when rumors of his infidelity surfaced and to avoid the backlash from consumers. Nike didn’t immediately release him as a sponsor and lost customers as a result. With the help of a celebrity or public figure you can: They may overshadow your brandIf a celebrity is too big, their popularity might instantly overshadow your brand. Celebrity endorsement, which refers to an advertising strategy whereby companies use people of public recognition as spokespersons for their products and services (Ateke, Onwujiriri and Nnennanya, 2015), has been widely used in competitive marketing environments. Finally, it is also important that the celebrity endorsing your brand maintains their fame in order to maintain the integrity of the endorsed product. Designed By ARTMAN Inc. 5 Star Cleaning provide professional ONE STOP SOLUTION to any Cleaning and Water Damage Restoration Services inside your house or office in both residential & commercial areas in GTA and Toronto. • Shift consumer attitudes about your goods or services If the ad focuses too much on the celebrity, it can cut out brand recognition in the minds of consumers. This can also become a problem if a celebrity is endorsing multiple products at the same time, as they might see the celebrity and associate it with another brand. Celebrity Endorsement Advantages And Disadvantages. Write something about yourself. We're here. In this situation and in the initial phases of your internationalization strategy you are certainly interested in information about the extend … Product Endorsement Advantages And Disadvantages. It will help build product credibility; When a company starts producing a new product, the use of a celebrity to promote those products helps build trust between the company and the customers. It Will Help Build Product Credibility; When a company starts producing a new product, the use of a celebrity to promote those products helps build trust between the company and the customers. Mar 20, 2018 . That’s one of the reasons why it is also important to weigh the pros and cons of having such a high profile person publicly support your product. Product endorsement can be used as part of your brand management strategy. With the help of a celebrity or public figure you can: • Enhance brand awareness within a short period of time • Shift consumer attitudes about your goods or services • Add a fresh perspective to your brand • Improve brand management • Give your brand a major competitive edge Makes your brand stand outUsing a celebrity to represent you helps to differentiate your brand from competitors. Advantages Athletes have a higher chance of being injured say more than a celebrity would. Advantages And Disadvantages Of Celebrity Endorsement; Advantages And Disadvantages Of Celebrity Endorsement. On the one hand, single endorser for one product might be seen as boredom. It will help build product credibility When a company starts producing a new product, the use of a celebrity to promote those products helps build trust between the company and the customers. Quality Differentiation . If the image of the endorsement changes, then the results can be catastrophic. © Copyright 2015 by 5 Star Cleaning. 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